🇰🇷 Korea · Taegeuk Warriors

Korea Travel: After Elimination, Son Heung-min's Afterglow Still Warms the Streets

An immersive five-senses travelogue, from street football in Hongdae to dusk in Chuncheon

What truly made me stop on my trip through Korea was not the signs of Myeongdong, nor the almost flawless efficiency of the airport express into the city, but a plastic football in a small alley in Hongdae. Korea had already been eliminated; there was no longer any reason to keep scrolling through the schedule on the phone news. Yet at nine o'clock at night in Hongdae, people were still wearing red national-team shirts. Two university students had set down backpacks as goalposts and were playing three-on-three outside a convenience store. The ball brushed the wheel of a delivery rider, nearly rolled into a barbecue restaurant, and no one cursed. Someone just laughed and shouted, "Sonny!" The name hung beneath the streetlights like heat that had not fully dispersed.

Hongdae's street football sat less than twenty meters from a street-dance performance. On one side were speakers, applause, and girls holding up phones; on the other, the scrape of soles against concrete. A boy in an old Tottenham shirt took too heavy a touch and was teased in Korean by his friends. He lowered his head, smiled, and immediately dragged the ball back with his heel. The emotion of Korean football is not as outward as South America's, nor as neatly folded as Japan's. It is more like the sauce on tteokbokki at night in Hongdae: sweetness arrives first, heat follows, and when you think it is over, your throat is still warm.

Korea - 景福宫(Gyeongbokgung)
Korea · 景福宫(Gyeongbokgung)

The next day I went to Gyeongbokgung. Outside Gwanghwamun, hanbok rental shops had opened early, their rows of pink, blue, and ivory skirts moving lightly in the wind. Almost every travel guide notes that wearing hanbok grants free entry to the palace, but only beside the palace walls do you feel how strange and lovely that rule is: visitors in sneakers carefully lift their skirts to cross steps, the drumbeat of the changing guard comes through the gate, and near the statue of King Sejong in the distance, a child chases an invisible ball. Tradition here is not something sealed behind glass. It enters the same frame as selfie sticks, metro cards, iced Americanos, and football shirts.

Beside Gyeongbokgung, I met a retired footballer. He was not a legend, only someone who said he had once played in the second tier of the K League and now coached youth players nearby after a knee injury. Strangely, he wore an old FC Seoul shirt and stood by the road using a mineral-water bottle as a tactics board, explaining to three teenagers when a fullback should overlap. His finger drew a diagonal line on the ground. The children crouched to watch. Tourists passed by assuming it was some kind of street performance. That is a Korean detail you only know after visiting: football is not always inside a stadium entrance. Sometimes it continues in the shade outside a palace wall, explained by someone who no longer steps onto the pitch.

That night in Euljiro, I saved my first barbecue meal for a small restaurant with no English menu. The owner cut pork belly into perfect bite-sized pieces. Garlic slices slipped into the oil at the edge of the grill, and kimchi charred around its edges. At the next table, an uncle saw me drinking only water and pushed over a small glass of soju, saying this was how you watched football, even if Korea was no longer in the tournament. On their phones, they were still replaying shots of Son Heung-min. Some sighed; some said he had already done more than enough. Soju goes down clean, but its warmth rises slowly, like the feeling this World Cup left in Korea: defeated, but not cold.

Korea - 釜山海云台(Busan Haeundae)
Korea · 釜山海云台(Busan Haeundae)

At Jagalchi Market in Busan, that remaining heat became smell. At three in the afternoon, seawater, fish, ice, diesel, and the steam of spicy soup from upstairs restaurants mixed into a moving wall. Octopus pressed against glass tanks. An auntie tapped with metal tongs, and a sea bream suddenly turned, splashing water onto my shoes. Busan is not gentle. It drags you out of Seoul's cafes and palaces with the smell of seafood. Outside the market, children were kicking a ball by the pier. When it rolled to a fish stall, the owner flicked it back accurately with a rubber boot. That touch looked more like Busan than any tourism video.

After returning from Busan to Seoul, I took the ITX to Chuncheon. Outside the window, the Han River narrowed slowly, and the city fell away into low mountains, reservoirs, and quiet platforms. Son Heung-min's hometown does not package itself with huge slogans as a shrine, at least not in the overdeveloped way I expected when I got off the train. Chuncheon feels more like a place that knows it has pride but is in no hurry to shout about it. On Dakgalbi Street, iron plates hissed, cabbage turned red with sauce, and a television in the shop played sports news. When the owner heard me say "Son Heung-min," he smiled, pointed at a signed poster on the wall, and said many people now came to Chuncheon not for Nami Island, but to see where Son began.

At dusk I walked to the riverside. A few middle-school students were practicing shots in an open space, their goal made of two schoolbags. One boy missed and, instead of getting upset, copied Son's signature celebration, making a camera shape with his fingers and "taking a photo" of his teammates. Everyone laughed loudly, then ran again. In Chuncheon, Korea's elimination suddenly felt less heavy. National-team matches end, players age, advertisements change faces, but when a child imitates an idol's gesture, the afterglow catches fire once more.

Korea - 庆州(Gyeongju)
Korea · 庆州(Gyeongju)

Before leaving Korea, I returned to Hongdae. The alley was still noisy. Barbecue smoke burst from exhaust pipes, and soju bottles rang sharply on tables. The street football had a different group of players, but the ball was still the same scuffed plastic one. A young man in a red Korea shirt trapped it under his sole, looked up at post-match analysis on a nearby screen, and said, "Next time." He said it softly, as if not comforting anyone else but giving himself another breath.

That is the Korea travel I remember: not simply checking off Gyeongbokgung, Hongdae, Jagalchi Market, and Chuncheon, but seeing how a country preserves warmth after elimination. It hides in the unexpected cup of soju handed across a barbecue table, in the diagonal line a retired player draws on the ground, in a fish-market owner's rubber-boot pass, and in the second someone still shouts Son Heung-min's name after he has left the World Cup. Korea's football afterglow did not stay on the big screen. It is still by the roadside, still at the toe of a shoe, still inside every young person who says, "Next time."

Discover more countries

Travel stories from other countries

← View all stories · Country travel guide